Barbara A. Martinez
National Practice Leader, Drug Benefits Solutions

Barbara A. Martinez is the National Practice Leader, Drug Benefits Solutions in the Toronto Group Sales office of Great-West Life Assurance Company. Barbara provides support to Great-West Life Group Sales Offices across Canada on our prescription drug management initiatives. She plays a key role in supporting plan advisors and their clients on Great-West Life drug solutions products.
Barb joined Great-West Life in November of 2012 and is ideally suited to this role. She comes to Great-West Life with 10 years’ experience at Mercer, where she lead the Canadian drug benefits consulting team. She is also well known as a regular speaker at industry forums and commentator on employer drug programs.
Barbara has in-depth knowledge of the prescription drug, regulatory and drug approval process in Canada from both a government and private drug plan perspective. Her past experience includes 13 years of working in the pharmaceutical industry. Her main responsibilities were sales & marketing as well as government and professional affairs.


Richard Heinzl
Global Medical Director

Richard Heinzl is a physician, humanitarian and entrepreneur whose current focus is technology and health care worldwide. He is Global Medical Director for WorldCare International, Inc. In this role, Dr. Heinzl provides consultation and oversight on the creation and delivery of medical second opinions to our members worldwide; engages with clients across North America and contributes to the strategic direction of the company.
Earlier in his career Heinzl was the founder of Médecins Sans Frontières/Doctors Without Borders Canada (MSF Canada), which won the Nobel Peace Prize in 1999. He has been a consultant to numerous health ventures, founder and CEO of MediSpecialist.com Corp., a dot-com era second opinion company and CEO of CardioView Inc., a medical imaging company in the field of cardiology.
He is a graduate of McMaster University’s DeGroote School of Medicine and completed postgraduate degrees related to global health at Harvard University and the University of Oxford. He is a Fellow of the American College of Preventive Medicine. In 2000 he received an Honorary Doctorate (LLD) from McMaster University and was named one of the “Hundred People Who Make a Difference” in Canada by Penguin Books. His Memoir, “Cambodia Calling” is published by Harper Collins.


Mark Rolnick
Vice President, Payor Partnerships & Plan Sponsor Innovation

Mark Rolnick is responsible for leading the strategy and development of innovative sustainable solutions to help employers manage their drug plans and improve the health and wellness of their employees. Mark and his team work in partnership with insurance carriers, benefits consultants and advisors to implement and execute these initiatives.
Prior to joining Shoppers Drug Mart, Mark spent over 5 years at Sun Life Financial in leadership roles within the Group Benefits product development area with a portfolio that included pharmaceuticals, disability, and health and wellness. Mark also spent over 11 years at AstraZeneca holding a number of roles with increasing responsibility including market access, sales, marketing, strategic planning, and business development.
Mark practiced pharmacy for many years, and also has an M.Sc. in Health Economics and a MBA.

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